New Website Needs Visitors Any new owner of a website knows that having a website with great content is not enough - the site needs people to find it and visit it in order to be successful. That's where SEO (search engine optimization) comes in. How Visitors Find Your Site Search engines, especially Google are the main places that visitors come to find information on the web. With luck, your site provides just the information that the web searchers are looking for. Your site needs to be listed high in the search engines for words (keywords) or phrases that people are searching for - as high as the first page of the results since most people stop at the end of that first page when searching. What is SEO? Getting your site placed highly in search engines is done through SEO or search engine optimization.
SEO is the act of modifying your site or working with other sites to get your pages to rank highly on search engines, especially Google, for the keyword phrases that you think are important - and that will send relevant visitors to your site. What are the Two Main Types of SEO? On site, or on page, SEO is the first type. Off site, or off page, SEO is the other type. On Site Search Engine Optimization SEO that is done on page is simple making your content look appropriate to the search engines for the keyword phrases that you think people will search for to fined your site.
You do the work on your site to make your content attractive to the search engines and not just to your visitors. The Other Kind of SEO - Off Site SEO SEO that is focused on off page or off site issues is all about incoming links. Google, especially, ranks pages higher if incoming links from quality sites indicate that the site provides useful information and/or is an authority in the area of the content.
I'm a Website Owner and I Want Traffic - Which Type of SEO Should I Concentrate On? It is not just a cop out to say that you must do both types of SEO to be successful. Great content is a good start, but your pages must focus on in-demand keyword phrases to get folks to visit your site. And, you must build links from other sites to get search engines to rank your great content highly. Content without links will rarely be enough - to get your site to live up to its potential you must do both types of SEO.
Obviously, you must balance the effort you put into on page and off page SEO to achieve the best results.
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